Apple recently some major movie companies have negotiated the hope that the existing TV and music service basis, in order to provide cloud computing iTunes movie store service.

Expansion of the Film Services

Apple said the film, according to the plan, iTunes users will be able to access video through a variety of Internet access devices. Sources said Apple will give priority to promotion of the service for the iPad. But Apple spokesman declined comment.

By the end of January this year, there are sources, Apple is working with major record companies to commence negotiations on a similar co-operation. One of the sources said Apple would like to create a digital storage room, for iTunes users to provide digital media storage service. He said: “Fundamentally, they want to phase out the local hard disk.”

As digital music, video, and a variety of software are stored on computers and handheld devices, making the user’s hard disk storage space is quickly filled, especially in small mobile devices. Some industry insiders believe that if can not resolve this problem, and to simplify file storage process, it will lead some users to purchase new content to reduce the speed.

Poor macroeconomic conditions may also lead to slower sales of digital content, so come to this conclusion, some of this offensive, but it does the existence of such concerns. U.S. market research firm NPD data released last week showed that legal music downloads were in the past year, a decrease of nearly 100 million, from 2008’s 35.2 million down 34.6 million in 2009. Focus on the entertainment industry market research firm Screen Digest, said Monday in 2009, movie downloads are also a significant slowdown in growth, while the previous two years has always kept a substantial increase. Screen Digest had previously forecast 2009 sales of U.S. Internet Movie about 3.6 billion U.S. dollars, but the actual figure was only 291 million U.S. dollars.

Allowing iTunes users to Apple’s cloud computing services stored Film and Television Festival, Apple have signed an agreement with film company. But to do this is not easy. The film company wanted to make sure that this program can Apple is compatible with Apple’s well beyond the equipment and services.

U.S. market research firm Forrester Research analyst James McQuivey (James McQuivey) said that Hollywood does not like any of closure strategy. He said: “Film companies are very worried that other companies will be bound in a closed platform. They want to build such a world: allow users to establish contact with the content, rather than to establish contact with the equipment or services. According to their position, should be required Apple yield and to ensure that content can be purchased through the iTuens Nokia mobile phone to play. but this is totally inconsistent with Apple’s style. “